Michelle Ovens MBE
Michelle is an experienced director of small businesses and campaigns, targeting engagement of multiple stakeholders, including government, big business and media, to deliver specific aims.
As director of peak b Ltd, she oversees a number of high profile national campaigns, managing a skilled team to support delivery of these campaigns both online and in communities across the UK.
She is also director of Small Business Saturday in the UK, a campaign to support, inspire and promote small businesses, on the day and beyond. She is responsible for delivering and growing the campaign across the UK and has been since its launch in 2013. She works closely with central government, local government, small business groups, big businesses, small businesses and all forms of media.
Michelle is also director of Do It Digital, a campaign launched in 2015 to encourage and support the UK’s 5 million small businesses to better engage with digital. In 2017, the Do It Digital campaign is helping 1 million small businesses with their digital skills.
Michelle was awarded an MBE in the Queen’s Birthday Honours 2015 for Services to Enterprise.