2018 Summit Programme

Examining Financing Options and Best Practice for Revenue Generation

October 31st | Royal Lancaster, London

Morning Schedule

08:30 – Coffee and networking

09:00 – Welcome note and introduction by SmallBusiness.co.uk

09:05 – Opening keynote address

Speaker: Kelly Tolhurst: MP, Minister for Small Business, Parliamentary Under-Secretary
(Department for Business, Energy and Industrial Strategy)

09:30 – Keynote address One: Overview and outlook for the UK economy

What’s been happening in the UK economy
What’s expected to happen to growth and inflation over the next few years
How the Monetary Policy Committee’s views on interest rates are evolving

Speaker: Ms Lai Wah Co: Deputy Agent for Greater London, Bank of England

10:10 – Start-up loans: Affordable finance and support for new and early stage businesses

Speaker: Jane Cormack: Product Development and Delivery Director, Start Up Loans

What is a Start Up Loan?
Who can apply?
What does the application process involve?
Why Start Up Loans might be a good option for you
Start Up Loans recipient success stories
Getting started

10:40 – Coffee and networking

11:00 – 11:30 – Case Study: Overcoming Cashflow Hurdles – The Perkbox startup to scale-up story

The Perkbox story: three pivots and a mission
Capital efficiency
How to fund for success: knowing how and when to find funding

Speaker: Chieu Cao: Co-Founder and CMO, Perkbox

11:30 – 12:10 – From ‘worker’ to business owner: putting together a living business plan

How to stand out from the crowd and win new business
Your personal survival budget
How to manage the cash
The importance of pricing
Allocating costs and efficient book keeping
How to achieve both financial security and growth

Speaker: Peter Searle: Director, Business Doctors

12:10 – LUNCH

Afternoon Schedule

13:15 – Afternoon welcome

13:20 – Case Study: Generating revenue: making your brand work for you

How to build a brand
Selling an idea not just a product
Emotionally connecting with your customer
Driving your core values & benefits

Speaker: Ania Richmond: Founder and MD, Pommade Divine Skincare

13:50 – Keynote address two: Small business priorities for the UK

Small business sentiment in the UK
Supporting the self-employed
Improving the experience of small suppliers and tackling late payment
The future of trade

Speaker: Martin McTague, Policy & Advocacy Chairman, Federation of Small Businesses

14:20 – Case Study: Ma Baker: Solvency, social media and the sole trader

Business beginnings
Sole trader marketing and revenue generation
Managing cashflow
Success and growth
Looking to the future

Speaker: Liz Wilson: Founder, Ma Baker

14:50 – Coffee and networking

15:10 – 15:40 – Case Study: From ‘scratching’ around for cash flow, to rolling in clover

How to start a brand with just £500.
Launching into new categories to build sales and profit
Balancing rapid growth v lack of working capital and profit
How we avoided some near misses and raised funds
Lessons learned

Speaker: Nick Coleman: Founder & CEO, The Snaffling Pig Co.

15:40 – 16:10 – Panel Discussion: Alternative funding opportunities for small businesses

Why use alternative funding options, and how do you decide which option is right for you?
What do funders look for in a small business when seeking to invest and what do they avoid?

Panellists:
Angelika Burawska: Chief Operating Officer, Startup Funding Club
Xavier Ballester, Director at Angel Investment Network’s Startup and Property Divisions
Colin Goldstein, Commercial Growth Director, iwoca